Archive for real estate marketing

May Newsletter – More Service and More Value to you

May 17, 2008 at 5:09 pm · Filed under Marketing Ideas, announcements, real estate marketing, single property sites, single property websites ·Tagged

Over the last few months we have really worked had to pack as much value and marketing services into our system as possible. Here is a summary of the May 2008 Newsletter.

NEW: Craigslist Auto-Poster gets listings on craigslist in about 5 seconds. We have continued to develop our Craigslist posting system and this is now completely automated. Just type in the craigslist codeword and your listing is automatically posted to craigslist as an elegant SPS-style, website flyer.

NEW: Manage Photos more easily with our new MANAGE PHOTOS system. FAST-FOTO already makes uploading multiple large images a breeze. Our new Version 2.0 brings an improved way to do this with a single MANAGE PHOTOS page for uploading all images, a ‘drag-and-drop’ to re-sequence and also you can choose any image to be the home page photo. You will save hours compared to other systems!

NEW: PDF Print Flyers saves you time and money. Sites are now presented with a selection of auto-generated print-quality PDF flyers. We will be adding to this selection soon.

NEW: Listings sent to Zillow® for enhanced exposure. Checkout the ‘Feeds and Promotion’ services for your listings and you’ll see Zillow is now included.

NEW: Support for VIDEO. We have made it easy to embed VIDEO in your listing site in a variety of ways. See the VIDEO link option in EDIT/PROMOTE for your listing.

NEW: More photos on Home Page for a more compelling presentation. You can now choose to display a row of thumbnail photos on your home page. This option is set in the new MANAGE PHOTOS page in the OPTIONS tab.

NEW: Support for REALPING.We have made it easy to engage with porspective clients with support for RealPing “Click to Call” Service in your listing site. Just provide your REALPING ID in your Profile (see Your Account/ Profile).

NEW: More Widgets for more automated marketing. We have added new ’single property’ widgets to the widget page. Click on the WIDGET icon on the MANAGE SITES page to create any widgets. Widgets allow you automatically present your listing data (for sale, solds etc) to any other website in a specific way – for example, a scrolling list of your ‘For Sales’ etc.

NEW: 18 inch wide sign riders. We now supply sign riders in 24 and 18 inch wide – all in our high-quality, flexible plastic with a choice of colored lettering and holes pre-drilled (these are not coro-board!)

NEW: Enhanced Support and Control for Offices and Teams, or anyone with Lots of Listings. A new MANAGE SITES page makes it easy to manage hundreds of listings and multiple agents. New ‘Search’ and ‘Filter’ fields give you quick access to your listings.

NEW: New Pricing. The more you use our service, the lower the price. Subscription levels now extend to 200, or 300 or even 400 listings which pushes the price-per-listing to around $1 per listing per month. Our unlimited service is available for an office, for $400 per month.

NEW: Centralized Statistics. A new centralized Statistics page gives you all the intelligence you need for all your sites – all in one page. This is the new STATISTICS icon on the MANAGE SITES page.

Click here for the full May 2008 newsletter.

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Single Property Sites Launches Listings Promotion Engine and Virtual Flyers

November 23, 2007 at 3:45 pm · Filed under real estate marketing, single property sites, single property websites

Single Property Sites has launched its Listings Promotion Engine(tm) as an all-in-one service for promoting property listings with data feeds, Virtual Flyers, Virtual Tour links and Widgets. Single

Property Sites Inc. (http://www.singlepropertysites.com/) today announced its new Listings Promotion Engine(tm) as a free upgrade for clients, which automatically markets their listings with Feeds, Virtual Flyers, Virtual Tour Links and Property Widgets. Clients, requiring no technical knowledge, can now give each of their listings massive exposure on the Internet with just a few mouse clicks.

Single Property Sites Listings Promotion Engine automatically feeds listings to all the real estate industry’s key listings portals, including Trulia, Zillow, Edgeio, Vast.com, Google base and more. Elegant looking property flyers can be posted to craigslist, blogs and forums using the supplied Virtual Flyer code that is easy to copy and paste. Realtors can also make their single property site a Virtual Tour link with REALTOR.COM PicturePath (the Red Spinning house) and use an unbranded version of the property web site for Virtual Tour links with their local MLS.

Clients can now show listing data from their account on personal web sites in a variety of ways using the new Property Widgets library. A widget-wizard helps clients to create the desired presentation of their listings and provides a snippet of code (the widget) which creates the presentaion on any other web page.

With the launch of the Listings Promotion Engine, Single Property Sites continues to offer Real Estate Listing Agents the industry’s most comprehensive Listing marketing tool, all in a single easy-to-use system.

Reaction from Clients has been very positive. “Single Property Sites has become an invaluable listing tool”, said David Pautler, REMAX Island Realty (http://www.11margaritact.com/). “The new features provided by the Listings Promotion Engine are helping me to attract buyers and the new unbranded virtual tour links allow me connect my SPS site to the MLS, and promote homes to local agents in a non-threatening way.”

“For as low as $5 per listing per month, Single Property Sites is now the premium option for showcasing every one of your listings”, says Paul Eastwood, President of Single Property Sites Inc. “The new Listing Promotions Engine means Single Property Sites now allows any agent, no matter their technical ability, to give each listing professional and extensive exposure on the Internet” See a sample property website at http://www.1122mainstreet.com/.

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Single Property Sites – better than a virtual tour.

August 24, 2007 at 6:16 pm · Filed under real estate marketing, single property sites, single property websites

You know the saying – “A picture is worth a thousand words“? There is no disputing that images elicit more response that text alone. This is the philosophy behind the creation of the virtual tour. When you consider advertising in general, there is power behind offering your buyers compelling images. With this in mind, how could you improve on the virtual tour? Simple! Single Property Sites!

We developed Single Property Sites so you can offer your sellers a professional showcase for their home. You become the expert in marketing their property on the web – and you do so in style. We know that your potential clients are familiar with virtual tours/photo tours. It is common to see a virtual tour with nearly every listing. Your potential seller will most likely expect a virtual tour in order to market their site. But why stop there? Differentiate yourself and give your sellers a beautiful custom looking website dedicated to their property! Impress your sellers with a showcase that includes:

  • A unique URL Domain Name that is the same as the street address
    (e.g. www.1122MainStreet.com)
  • Photo Tours with an unlimited number of photos
  • Links to Useful Websites in the Community, Maps, Loan Information, and Market Information
  • Documents Page to Upload Floor Plans, Disclaimers, HOA Guidelines, and Other Important Information
  • Print Brochures for Distribution and Print Marketing
  • Home Page with Property Details and Highlights
  • Open House Information Display
  • “Request A Showing” Contact and Lead Generation Form
  • “Request More Information” Contact Forms
  • Listing Agent Information and Credentials
  • Free Automated Promotion Services to Google base, TRULIA and others
  • Automated Search Engine Submission
  • Website Statistics – Track Visits to the Site and Specific Page Visits

Single Property Sites offers a complete, comprehensive approach to marketing your sellers home – and it only takes minutes to create! In addition to the website and promotion services, we can also help with Sign Riders which promotes the street address Domain Name to drive-by traffic at the property itself. Take your potential listings to the next level – your sellers will be amazed at what you can offer. If a picture is worth a thousand words, give your sellers a thousand words and much more!

Try us out with a free account at www.SinglePropertySites.com

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Single Property Sites for winning Listings AND attracting Buyers

August 8, 2007 at 3:07 am · Filed under real estate marketing, single property sites, single property websites

Single Property SitesThe single property website is coming of age! When these marketing tools were first developed a few years ago, they were primarily positioned to help Agents impress Sellers and help them win the listing contract. Of course, being able to do this for FREE is always a great help to the cash-strapped agent, and this has always been one of the core values of Single Property Sites. Our Site Builder Wizard helps any one of any technical skill level, to get a site built in a few minutes.

Example of a SPS DesignSo, armed with a beautiful looking and content rich property website, any agent can now impress the socks off their client and win the listing contract.

However, in todays market – the challenges have shifted, its not just about winning the listing, the pressure now is to find effective methods to hasten the sale of the property by getting as much exposure as possible for that listing.

This change of needs has been paralleled by the development of new web services and portals to market real estate listings – specifically Trulia and GoogeBase. These portals are the leading ones in a collection that is transforming the consumers ability to gain access to listings, and also changing the way agents and brokers promote their listings. Gone are the days when REALTOR.COM was the only game in town. Now we see significant competition from these new ventures.

Listing exposure
But, I digress! The main point is that having created the Single Property Site, we now have a set of comprehensive data representing the listing , not just the basic listing data, but demographic and pertinent local and other property related data – all inside one neat package labeled with the street address URL So pushing this data out to all these additional sources and slicing and dicing it into many formats is now an obvious extension to the Single Property Sites service.

This is why we are launching our Listing Promotion Engine as an integrated and complimentary part of the SPS service package.

Our aim is to allow agents to use our service freely to win the listing, and then, with the contract signed, click a few buttons and see the property given the maximum exposure across the whole of the world wide web. This is a free service for any clients with Active single property websites. We are also able to automatically send the Single property site URL as a virtual tour link to Realtor.com’s PicturePath program so that the Red Spinning House virtual-tour link for your listing is now your single property site. And finally, to continue this theme, all sites can be made virtual tour links with any MLS either as a full featured website, or a cut-back, ‘no-promotion’ version to comply with MLS rules on such virtual tour links.

With the provision of these capabilities, in an easy to use system like Single Property Sites, Agents now have a rich function marketing tool that is going to help to both win and sell the listing!

If you are an existing client – then check out the HELP area – search HELP for “google”, or “MLS” and you’ll see the articles explaining how to do all this.

If you are interested in trying us out, simply go to http://www.SinglePropertySites.com and click the START NOW button and with your free trial account set up immediately, you will have your first site built in a few minutes!

See you there!

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