Archive for August, 2007

Single Property Sites Offers Comprehensive Support To Their Customers

Imagine an online marketing solution so effective it becomes a staple in your marketing strategy. Imagine a marketing solution so easy to use that even the most inexperienced web user can breeze through it. No need to imagine any more – Single Property Sites is the solution you’ve been waiting for!

We’ve all seen websites that don’t present a home in the best light. You can have a stunning home, however if it is displayed on a website that isn’t up to par, it detracts from the value of your marketing strategy. Most often, these websites draw users to them because they are easy to use and low cost. Single Property Sites gives you dozens of professional templates to choose from and many options for adding images and content to the site. Our templates are professional, visually appealing, and extremely effective. You’ll feel confident demonstrating the website to your potential listings and associating your name with a great website.

Even the most user friendly websites can be intimidating to some users, however. Not only have we created a simple, step by step process that literally walks you through every step of the build process, we also offer multiple avenues of support. You won’t feel like you’re left out alone in the atmosphere to build the site on your own.
Every Single Property Sites Customer has access to:
  • Knowledge Base – A library of FAQ’s (frequently asked questions) and easy to understand responses to those questions. Our knowledge base is broken down by categories so there is ease in navigating through and finding exactly what you are looking for.
  • Troubleshooter – A step by step tour to find all the solutions to your issues.
  • Downloads – View a library of downloads for marketing materials, tutorials, and other items.
  • News – View the latest product updates, news, and announcements.
  • Online Help Desk – A team of Single Property Sites experts to answer any of your product questions and/or technical issues.
  • Customer Support – A dedicated phone line to speak with a customer support staff member.
  • Virtual Assistants – A list of certified, experienced virtual assistants to help create and manage your Single Property Sites on your behalf.
Jump right in and build as many demo sites as you wish – we are confident that you’ll find Single Property Sites to be user friendly, effective, cost effective, and dedicated to support!

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Single Property Sites – better than a virtual tour.

You know the saying – “A picture is worth a thousand words“? There is no disputing that images elicit more response that text alone. This is the philosophy behind the creation of the virtual tour. When you consider advertising in general, there is power behind offering your buyers compelling images. With this in mind, how could you improve on the virtual tour? Simple! Single Property Sites!

We developed Single Property Sites so you can offer your sellers a professional showcase for their home. You become the expert in marketing their property on the web – and you do so in style. We know that your potential clients are familiar with virtual tours/photo tours. It is common to see a virtual tour with nearly every listing. Your potential seller will most likely expect a virtual tour in order to market their site. But why stop there? Differentiate yourself and give your sellers a beautiful custom looking website dedicated to their property! Impress your sellers with a showcase that includes:

  • A unique URL Domain Name that is the same as the street address
    (e.g. www.1122MainStreet.com)
  • Photo Tours with an unlimited number of photos
  • Links to Useful Websites in the Community, Maps, Loan Information, and Market Information
  • Documents Page to Upload Floor Plans, Disclaimers, HOA Guidelines, and Other Important Information
  • Print Brochures for Distribution and Print Marketing
  • Home Page with Property Details and Highlights
  • Open House Information Display
  • “Request A Showing” Contact and Lead Generation Form
  • “Request More Information” Contact Forms
  • Listing Agent Information and Credentials
  • Free Automated Promotion Services to Google base, TRULIA and others
  • Automated Search Engine Submission
  • Website Statistics – Track Visits to the Site and Specific Page Visits

Single Property Sites offers a complete, comprehensive approach to marketing your sellers home – and it only takes minutes to create! In addition to the website and promotion services, we can also help with Sign Riders which promotes the street address Domain Name to drive-by traffic at the property itself. Take your potential listings to the next level – your sellers will be amazed at what you can offer. If a picture is worth a thousand words, give your sellers a thousand words and much more!

Try us out with a free account at www.SinglePropertySites.com

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Single Property Sites – Better Than A Virtual Tour

You know the saying – “A picture is worth a thousand words”? There is no disputing that images elicit more response that text alone. This is the philosophy behind the creation of the virtual tour. When you consider advertising in general, there is power behind offering your buyers compelling images

We developed Single Property Sites so you can offer your sellers a professional showcase for their home. You become the expert in marketing their property on the web – and you do so in style. We know that your potential clients are familiar with virtual tours/photo tours. It is common to see a virtual tour with nearly every listing. Your potential seller will most likely expect a virtual tour in order to market their site. But why stop there? Differentiate yourself and give your sellers a beautiful custom looking website dedicated to their property!

Impress your sellers with a showcase that includes:

  • A unique URL Domain Name that is the same as the street address
    (e.g. www.1122MainStreet.com)
  • Photo Tours with an unlimited number of photos
  • Links to Useful Websites in the Community, Maps, Loan Information, and Market Information
  • Documents Page to Upload Floor Plans, Disclaimers, HOA Guidelines, and Other Important Information
  • Print Brochures for Distribution and Print Marketing
  • Home Page with Property Details and Highlights
  • Open House Information Display
  • “Request A Showing” Contact and Lead Generation Form
  • “Request More Information” Contact Forms
  • Listing Agent Information and Credentials
  • Free Automated Promotion Services to Google base, TRULIA and others
  • Automated Search Engine Submission
  • Website Statistics – Track Visits to the Site and Specific Page Visits

Single Property Sites offers a complete, comprehensive approach to marketing your sellers home – and it only takes minutes to create! In addition to the website and promotion services, we can also help with Sign Riders which promotes the street address Domain Name to drive-by traffic at the property itself.

Take your potential listings to the next level – your sellers will be amazed at what you can offer. If a picture is worth a thousand words, give your sellers a thousand words and much more!

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What Makes Single Property Sites Different?

Single Property Sites offers many innovative opportunities for marketing your properties. However, our claim to fame is ease of use and value for money.

VALUE-For an office with many listings, you could be looking at just $3 to $4 per listing per month. The power of marketing your property to populations that can’t be reached with print marketing is an invaluable resource. Consider the cost of marketing your properties for $3-$4 per month and then consider the potential number of buyers looking online.

When taking these factors into consideration, you get a substantial return for your minimal monthly investment. You would be hard pressed to find anyone else that has such a value proposition for you-and we have no contract so you can do it for one month and then stop if you do not like it!

EASE OF USE- Our customers find our property internet marketing solution one of the easiest and most straight forward systems to use. There’s no time wasting trying to learn or use our system. Our site building wizard literally walks you through each step of building your site. You need only enter information and upload your images. We have some pretty unique technologies for uploading images which makes that really fast.We are partnered with all the main sites you’ll need – REALTOR.com for your picture path links, Google Base, Trulia and more.

NEED MORE CONVINCING? Visit us at http://www.singlepropertysites.com/, sign up for your free account and start to build your demo sites. We’re certain you’ll find Single Property Sites a powerful tool for your real estate marketing needs!

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Single property sites are for winning listings AND attracting buyers

Single Property SitesThe single property website is coming of age! When these marketing tools were first developed a few years ago, they were primarily positioned to help Agents impress Sellers and help them win the listing contract. Of course, being able to do this for FREE is always a great help to the cash-strapped agent, and this has always been one of the core values of Single Property Sites. Our Site Builder Wizard helps any one of any technical skill level, to get a site built in a few minutes.

Example of a SPS DesignSo, armed with a beautiful looking and content rich property website, any agent can now impress the socks off their client and win the listing contract.

However, in todays market – the challenges have shifted, its not just about winning the listing, the pressure now is to find effective methods to hasten the sale of the property by getting as much exposure as possible for that listing.

This change of needs has been paralleled by the development of new web services and portals to market real estate listings – specifically Trulia and GoogeBase. These portals are the leading ones in a collection that is transforming the consumers ability to gain access to listings, and also changing the way agents and brokers promote their listings. Gone are the days when REALTOR.COM was the only game in town. Now we see significant competition from these new ventures.

But, I digress! The main point is that having created the Single Property Site, we now have a set of comprehensive data representing the listing , not just the basic listing data, but demographic and pertinent local and other property related data – all inside one neat package labeled with the street address URL So pushing this data out to all these additional sources and slicing and dicing it into many formats is now an obvious extension to the Single Property Sites service.

This is why we are launching our Listing Promotion Engine as an integrated and complimentary part of the SPS service package.

Our aim is to allow agents to use our service freely to win the listing, and then, with the contract signed, click a few buttons and see the property given the maximum exposure across the whole of the world wide web. This is a free service for any clients with Active single property websites. We are also able to automatically send the Single property site URL as a virtual tour link to Realtor.com’s PicturePath program so that the Red Spinning House virtual-tour link for your listing is now your single property site. And finally, to continue this theme, all sites can be made virtual tour links with any MLS either as a full featured website, or a cut-back, ‘no-promotion’ version to comply with MLS rules on such virtual tour links.

With the provision of these capabilities, in an easy to use system like Single Property Sites, Agents now have a rich function marketing tool that is going to help to both win and sell the listing!

If you are an existing client – then check out the HELP area – search HELP for “google”, or “MLS” and you’ll see the articles explaining how to do all this.

If you are interested in trying us out, simply go to http://www.SinglePropertySites.com and click the START NOW button and with your free trial account set up immediately, you will have your first site built in a few minutes!

See you there!

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Single Property Sites for winning Listings AND attracting Buyers

Single Property SitesThe single property website is coming of age! When these marketing tools were first developed a few years ago, they were primarily positioned to help Agents impress Sellers and help them win the listing contract. Of course, being able to do this for FREE is always a great help to the cash-strapped agent, and this has always been one of the core values of Single Property Sites. Our Site Builder Wizard helps any one of any technical skill level, to get a site built in a few minutes.

Example of a SPS DesignSo, armed with a beautiful looking and content rich property website, any agent can now impress the socks off their client and win the listing contract.

However, in todays market – the challenges have shifted, its not just about winning the listing, the pressure now is to find effective methods to hasten the sale of the property by getting as much exposure as possible for that listing.

This change of needs has been paralleled by the development of new web services and portals to market real estate listings – specifically Trulia and GoogeBase. These portals are the leading ones in a collection that is transforming the consumers ability to gain access to listings, and also changing the way agents and brokers promote their listings. Gone are the days when REALTOR.COM was the only game in town. Now we see significant competition from these new ventures.

Listing exposure
But, I digress! The main point is that having created the Single Property Site, we now have a set of comprehensive data representing the listing , not just the basic listing data, but demographic and pertinent local and other property related data – all inside one neat package labeled with the street address URL So pushing this data out to all these additional sources and slicing and dicing it into many formats is now an obvious extension to the Single Property Sites service.

This is why we are launching our Listing Promotion Engine as an integrated and complimentary part of the SPS service package.

Our aim is to allow agents to use our service freely to win the listing, and then, with the contract signed, click a few buttons and see the property given the maximum exposure across the whole of the world wide web. This is a free service for any clients with Active single property websites. We are also able to automatically send the Single property site URL as a virtual tour link to Realtor.com’s PicturePath program so that the Red Spinning House virtual-tour link for your listing is now your single property site. And finally, to continue this theme, all sites can be made virtual tour links with any MLS either as a full featured website, or a cut-back, ‘no-promotion’ version to comply with MLS rules on such virtual tour links.

With the provision of these capabilities, in an easy to use system like Single Property Sites, Agents now have a rich function marketing tool that is going to help to both win and sell the listing!

If you are an existing client – then check out the HELP area – search HELP for “google”, or “MLS” and you’ll see the articles explaining how to do all this.

If you are interested in trying us out, simply go to http://www.SinglePropertySites.com and click the START NOW button and with your free trial account set up immediately, you will have your first site built in a few minutes!

See you there!

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The Power of ONE – Niche Marketing gets Teeth in Real Estate

Successful marketing of any sort requires a focus on the needs of your client. The ability to create a single Web site dedicated to just one property takes niche marketing to the next level for real estate.

Today’s Internet savvy buyers crawl the Web and use tools like REALTOR.COM or even sophisticated IDX-based home search services such as My Buying Buddy™, to find homes.

However, according to N.A.R. (National Association of REALTORS), most buyers still find a home from a drive-by, seeing the sign in the yard.

The problem is that current search technology in Realtor.com, or even a brokerage website, means many clicks and dead ends before the specific home you saw is actually found. A new approach is to service Home Buyer needs with a Web site dedicated to just a single property. By giving the home a unique web site with an easy to remember Street Address domain name, and a prominently displayed “sign-rider” on your For Sale sign, will mean that home buyers can simply and rapidly research these homes.

Paul Eastwood, founder of SinglePropertySites Inc, and visionary of this new solution said, “There’s clearly a problem when buyers find it so difficult to find a specific home on the web. A sign-rider pointing people to a street address domain name that takes potential buyers to a website dedicated to a single property, is the fastest and most guaranteed way for buyers to find homes on the web.”

SinglePropertySites.com is an example of a service that was launched at this year’s REALTOR Rally in Denver, which enables agents to use a ‘wizard’ interface to create dedicated sites for a specific home in minutes, at a low cost.

These sites clearly provide benefits to Sellers, Listing Agents and Buyers.
Jeff Bernard, President elect of Denver Board of Realtors said, “This type of solution addresses a very real need that Listing Agents have for more effective promotion of Listings on the web”.

For the Seller, a dedicated site marketing their home means a strong presence in the market place. A single web site dedicated to their home or property will give that home the greatest exposure to drive-by traffic – something that is still a critical component of home selling. A sign-rider with the website address on it allows Sellers to relax knowing that they have 24 hour advertising and a permanently available on-line brochure.

Sellers easily see the advantage of dedicated advertising focused on their home.

Winning More listings.

For the Listing Agent, presenting the client’s listing in a single property site has proven to be a deal clincher in Listing presentations. According to many agents, when Sellers see how comprehensively their property can be promoted they are often more quickly convinced. A valuable side-effect reported by one Agent in Denver was the interest generated by the web site in the local neighborhood, which created a number of referral opportunities from residents within the local area who had checked out the site and decided to make contact with the listing Agent.

Eastwood comments on a further advantage of this approach, “Sellers will want to tell their friends about this great website all about their home! Every time they do, they are effectively referring that Listing Agent to all their friends and family”.

Although pioneering Agents have been creating websites for properties for some time now, the automated approach of solutions like those from SinglePropertySites makes this simple and effective marketing tool within the grasp of all agents, no matter what level of technical skill they poses.

For the Home Buyer driving around looking for homes, seeing that a home has a dedicated website definitely makes life a lot easier. Buyer Agents report that buyers can get very frustrated searching the web looking for home details. Even Broker or Agent sites can be hard to navigate let alone searching for a specific property.

A dedicated property-site does allow potential home buyers to find a specific home online straight away. Detailed research can then be done at leisure.

In conclusion, there’s no doubt that the Internet is changing the way real estate is marketed. With advances in technology, the creation of a web site dedicated to just one property can be a very easy, productive and cost effective marketing tool for listing agents.

The secret of successful marketing is always to focus on a small niche – a single property site allows every home buyer to fully exploit the power of the web with their own niche marketing strategy.

For more details go to www.SinglePropertySites.com
Or contact SinglePropertySites Inc at 303 395 3995

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Introducing Single Property Sites

Single Property Sites was founded in 2005 after several years of working with the real estate community here in Denver, and learning about what was driving the market.

Here’s a brief introduction to how Single Property Sites got started.

My own background was not from Real Estate, but actually from IBM and other global software organizations and this different perspective has proved very helpful.

SPS has really propelled the concept of a website for EVERY listing with our unique value proposition which allows real estate professionals to not only afford to do this for every listing (as low as $5 per listing per month), but our unique Site Builder Wizard helps even the most technically challenged.

We spent nearly 6 months thinking our concept through and testing with clients so that this would be the easiest and most intuitive system agents could use. This has certainly paid off.

I am pleased to report that we have an extremely loyal and satisfied set of clients and it appears, as of August 2007 that we are the largest provider of these services to the industry now based on total FOR SALE values of homes we represent, compared to values quoted by others.

Of course, now the market is changing again and the promotion of listings across the Internet is becoming business as usual for all agents. There are some amazing innovations being launched every day, nearly all of them Web based, that help agents market themselves and their listings more effectively.

Single Property Sites will always strive to provide the highest value and the best customer service. If you haven’t done so already – try us out for your self! I love to hear your feedback.
Go to Single Property Sites and click the START NOW button to try us our for free.

PAUL EASTWOOD
Founder and President Single Property Sites Inc.

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