Single Property Sites

What is ‘Real Estate’ as a ‘Business’ if it is not really, and mainly the ‘business’ of ‘marketing’?

For example, if we can successfully win listings then for most agents thats half the battle. ‘My Listings’ then become ‘my referral tool’ – the listing ‘markets me’ even more in the neighborhood .. and I get more listings.

This is the primary purpose of putting effort into a marketing approach like a single property site – it’s a fabulous way to impress the socks of the Seller and then get the inquisitive neighbors to see what an amazing marketing god you really are!

The real point is that this is a marketing effort focussed on the HOME, not the Realtor (what an amazing concept) – as a consequence it can have a very positive effect on your potential sellers and neighbors, friends, family work colleagues etc.

Of course, all this opportunity has to be balanced by the cost and effort of doing it. So – you need to decide the cost benefits. But you can only do that if you understand the real benefits.

Technology now makes these solutions very accessible to even the most technically and financially challenged. Systems and tools now permit anyone to create a very elegant site in just a few minutes and the cost? – well cost can be as low as $5 per listing per month, or lower.

The benefits continue to mount. Services from SPS are now evolving into comprehensive listing marketing solutions – a part of which, is the creation of a single property site, but we now also offer the capability to take that data and spin it, push it and present it in multiple ways – all automatically!

So, once listing data is entered, syndicate it all over the web, create WIDGETS automatically and present this in your own sites, BLOGS, mySpace etc, this is now your virtual tour (with unlimited high-resolution images), connect it REALTOR.com, use it as an unbranded virtual tour, create and post elegant flyers to craigslist automatically, create print flyers and postcards – all using the data set you created for this property.

On top of this, you could, possibly get a street address domain name and sign rider just in case you thought marketing yourself to the seller and the drive by buyers had any importance…
(Notice here i am NOT advocating a 3rd level domain like http://streetaddress.mydomain.com – first, how cheap is that!.. you are avoiding a great marketing opportunity to save yourself 10 or so bucks!? secondly a third level domain is all about YOU not the home, and thirdly, if you are worried about SEO, this won’t help you a bean – a real domain name sitting out there with back-links to your main site is definitely going to help – well I can’t think of many other SEO benefits that cost as little as $11.99 per year …(& please note that with SPS, a ‘SOLD’ site stays live for free) )

If you want to see more – see a real sample of what can get created in a few minutes and for just a few bucks at http://www.1122MainStreet.com

Remember – its not the solution but the strategy that will make you successful!

Having created a Single Property Site, a critical question to ask is “How do buyers find the site?”

Well, we need to get the listing appropriately positioned in the marketplace. The marketplace, by definition, is where the buyers are!

Are Google, Yahoo! and MSN the Marketplace?
Well, I am not sure its reasonable to expect that a single property site gets quickly ranked for a high-use search term like “wyoming ranches” etc – many websites with longevity and lots of keyword-rich content will be able to more easily dominate the search engine results pages for those keywords. And, of course, its not at all reasonable to suggest that consumers type in ‘1122 Mainstreet’ as a search term either.
However, SPS does assign keywords in the META tags and TITLE that reflect the property address – the purpose is to cover this requirement, so that when sites are indexed, they at least stand a fighting chance in the mass of sites on Google etc!

Getting Listing Data in front of Buyers

SPS provides a more targeted approach to ensuring your Single Property Site gets in front of potential buyers with the following techniques:

Widgets:
You can easily create a listing widget to display your listings (or a single listing) and then paste that widget into your own website, broker site, forum or BLOG, to display the listing data in web sites you control. This is a great way to bring potential buyers to your listing site.

Craigslist Flyer:
SPS creates a fabulous looking craigslist flyer for you (it looks just like your Single Property Site – see image!) – just copy and paste code to craigslist. Many buyers are on craigslist and so this helps ensure they will find your property.

Syndication:
SPS sends your listing data to Trulia, Zillow, Googlebase and many other important real estate search portals. These portals play an increasingly important role in helping buyers to find properties – and we cover this too for you.

Virtual Tour Links:
You can make your SPS site a Picture Path Link on REALTOR.com and also an unbranded VT link for your MLS listing too.

Sign Rider and Domain Name
Drive-by buyers will see the Sign Rider with the street-address domain name on it and this is going to be the fastest and easiest way for them to find details about the property online.

Summary
As technology develops, and as the marketplace changes, SPS will continue to look for new ways to get your listing data out there in front of potential Buyers!

Now is the time to address the significant opportunity presented by FSBOs – just read some of the statistics from NAR – by being the agent in the picture you stand a great chance of ultimately representing the seller.

Remember that FSBOs made up their mind – they do not want to use a Realtor – so going in with a full frontal attack will not work, it will get them dig in harder.

You have to build a relationship – the only way to do this is face to face, and to make them trust and like you. Some of the best opportunities can develop simply by offering genuine assistance. This is a very soft-sell approach. The idea is to get yourself in the frame, so that when they do decide to use a professional – you are the obvious choice.

So the queation is, “how can you offer genuine help?”. I would suggest that you review many of the articles we have on our FSBO Marketing Resources page . This will give you a good overview of some of the accumulated experiences out there.

Of course, you can always take advantage of the SPS FSBO marketing system too. This will allow you to offer genuine help and assistance to the seller by creating a single property site for their home. This appears as a service provided by you to the seller so that you get all the credibility. See our FSBO marketing system. for an overview.

You can even use the “Free-View” feature we have to do this for free and see how they bite.

Single Property Sites new Widgets allow you to present your listing data everywhere - and we mean everywhere!

To find out more, go to http://singlepropertysites.com/widgets.shtml

Did you know Single Property Sites offers inexpensive, push-button spotlight advertising for every one of your listings?

For a fraction of the cost of a classified ad in your local newspaper, you can showcase your listings on Realtor.com, Google Base, Trulia, and many more. Reach thousands of potential buyers and get maximum exposure– for those properties that you just need to put in front of as many buyers as possible.

Simply sign up for a Single Property Site account, build your property website with it’s own domain, and click on the ‘Promote Listing” link on any of your listings to promote your Single Property Site instantly, with just a couple of mouse clicks